About Us

Nothing is more comforting than safeguarding your future. This kind of reassurance is at the heart of the experienced insurance counsel you will find with the General Agency Company. Located in Central Michigan, we are a fifth-generation, family owned and operated business expertly serving the personal and commercial needs of individuals, families, businesses and organizations nationwide since 1915.

In April 2016, General Agency Company merged with Benefit Consulting Group, an employee benefit, third-party administration firm located in Mt. Pleasant, MI. Together we offer flexible benefit cafeteria plans and individual insurance, as well as FSA, HRA, HSA programs and employee group health, life, disability and long-term care. General Agency anticipates that this merger not only strengthens the suite of services currently offered to clients, but will create new opportunities and will add to the exclusive niche programs that GA has offered to its clients locally, throughout Michigan and across the United State.